Category Archives: healthcare social media

Small Business (SMB) Marketing Advice During COVID-19

By Stephanie Duncan, President, MPW Communications, Inc.

Last week, we shared specific, proactive marketing and public relations recommendations to our clients during the coronavius pandemic.

Everyone around the globe struggling to manage their businesses in these uncharted waters; one of our responsibilities is to help clients take action in ways that will not alienate customers but will bolster the value of their brands.

Other small business owners have asked us to share this information, which we are happy to share below for any small or mid-size business owner struggling to find a new path during this difficult time.

Since the onset of the crisis, MPW has participated in every COVID (CV) crisis management communication available.

Since 2013, MPW Communications has also subscribed to a membership-only PR think tank that leads the world in PR messaging.

After a 2-hour webinar with them today, I would like to (briefly) share brief snippets of their recommendations as this crisis progresses.

While some items may not apply directly to your brand, we hope it offers some insight into the evolving picture right now:

Marketing

* Until new CV cases in the US begin to decrease, there should be no self-promotion of any product/services. (As of today, they are escalating in every market.

When the curve begins to flatten, it is anticipated that the curve will trend upward again before a significant decrease begins.)

* The focus now is helping people for the greater good through the use of your product or service, at no charge, when feasible.

“Stand up now, so you will stand out when the crisis is over.”

* Communicate with helpful content related to CV, when possible or appropriate, on a continuous cycle. If not, share how your organization is contributing to help others directly affected by the crisis.

“Don’t retreat, reach out.”

PR/Media Relations

  • While you assume every journalist is writing about CV, there are many journalists looking for media that is not CV related–people need a break from the crisis.
  • There are stories to be placed.
  • Use caution in taking on thought leadership commentary on CV if this subject matter falls outside the parameters of your field of expertise.
  • Expand your thought leadership in your area of expertise. People are online now more than any time in recent history.
  • Developing online education resources about your expertise is in strong demand and will become ‘the new normal’ after the crisis.

Trends

People will soon tire of N and N (Netflix and newswires). They will hunger for learning about a topic that interests them or even taking steps to change their lives. Therefore, content will be king across all avenues.

“Don’t wait, create.”

Content Creation

Expand your thought leadership–
Reach out via blogs, eblasts, social media. Your outreach will be received at a higher level than at any time since 9/11.
At MPW, we are here to assist you in any way, even if it extends outside the parameters of our client agreement.
In addition, we thank you for your patience during times when we could not respond immediately.
As we move forward to the end of this challenge, we will continue to keep you updated with suggested CV marketing guidance.

“In the face of adversity comes opportunity.”

NJ Pain Management Doctor Featured on The Mighty

August 22, 2017

We are pleased to place our doctor client on The Mighty, a global patient-targeted chronic illness site for support and education with nearly one million followers.

Our client uses an FDA-cleared device to help patients overcome medication and treatment-resistant neuropathic pain.

The device manufacturer has no branded advertising, marketing plan or public relations support.

To overcome this obstacle, we developed a ‘start-up’ brand strategy for this Bergen County chiropractor which included soup to nuts:

  • Logo and brand ID
  • Website and blog
  • Social media profiles including Facebook, LinkedIn, Twitter, Google+
  • Expert content on topics related to alternative medicine/pain relief
  • Media outreach and public relations

Today, the doctor is a world-renowned expert on the use of the device and his success rate combatting several specific pain conditions.

He maintains a patient base from as far away as Australia, South Africa, South America, Western Europe, Canada and across the U.S.

If you’re ready to build your brand and reach more patients or customers, reach out to our MPW team at (732) 763-1866 or complete the eCard below and let us know how we can help.

New Jersey Doctors: Can New Patients Find You?

May 3, 2017

You can be the best doctor in the world, but if no one knows you are out there, how can you help them?

MPW specializes in reaching new patients for your medical specialty, so you can spend your time practicing medicine.

Call us to talk about your New Jersey medical practice needs at 732-617-9296.

Surgeon Client’s Patients Featured in Asbury Park Press 2-Page Spread

March 28, 2017

Part of successful doctor marketing here in New Jersey is capitalizing on the doctor’s patient success stories–in the target geographic area where the doctor practices.

Our Monmouth County surgeon is located in the middle of the Asbury Park Press newspaper region.

We reached out to the publication?suggesting an amazing success story of three generations who had weight loss surgery and collectively lost 260 pounds.

The article appears today, featured on the cover and page 3 of the Healthy Living section.

In addition, the publication felt the article was so strong, they added a ‘teaser’ featured above the masthead on page one.

If you’re ready to get the word out about the good work your medical practice is doing, we welcome the opportunity to talk about expanding your patient base. Call our MPW team at (732) 763-1866 and let’s get your success stories front and center.

Senior Living Community Client in NJ Featured on News 12

November 2016

When seniors (or their children) are seeking retirement community living, they are not just looking for a roof over their heads, they are looking for an inspired, lively environment where the resident will thrive.

Our retirement community client, located in Freehold, Monmouth County, accomplishes this goal like no other continuing care retirement community (CCRC) that we have ever seen.

We placed the executive director and a resident on News 12 to talk about their brand’s unique selling points (USPs) and why senior viewers should be flocking to their comprehensive lifestyle program at this flourishing senior living community.

It was a five-minute designated segment devoted entirely to their community’s merits. The segment featured the director’s expertise and the resident’s (the customer’s) obvious satisfaction with the product/service she had purchased.

Can we help you promote your business to customers here in New Jersey? Call us at (732) 763-1866 to talk about your brand’s business goals.

We’ll take the lead and make it happen, sooner than you expect.

 

 

 

 

Promoting our NJ physician clients as doctors–but people too

Surgery imageJanuary 12, 2016

Choosing a new doctor is tricky–you often don’t have much to go on other than what you can find on the Internet.

If patients are going to be under the care of a doctor for a longer period of time, say for a chronic condition or long-term treatment, they’re looking for a healthcare provider who is:

1) highly skilled and qualified

2) enthusiastically recommended by other patients (within the past few months)

2) has a pleasant ‘bedside manner’ for the ongoing hospital and/or office visits ahead

NJ Doctor Public Relations

One of our Freehold, New Jersey – based surgeons has all of these assets–and more. ?He is highly skilled technically, but also has a winning personality–calming, reassuring, smart and dedicated to his patients 24/7/365.

As his marketing and public relations arm, it’s our job to promote these unique attributes by ?helping potential patients in the central New Jersey geographic area discover him and feel like they’ve known him even before their first medical consultation.

app logo_plainAs part of this strategy, we placed an article today by the surgeon in his targeted geographic area, detailing his personal New Year resolutions for 2016.

“A doctor’s personal health resolutions for 2016”


The goal of this article was to serve as an educational piece for readers, but also to present the doctor as someone who personally cares about maintaining his own heath.

MDCould your New Jersey medical practice benefit from custom marketing, social media and public relations support at an affordable price point?

Great! We’d be happy to talk with you. Contact us directly:

  • Call?732-763-1866
  • Email info@www.wshgsh.cn
  • Complete the info card below and we’ll reach out to you:

Is It Time to Boost Your NJ Medical Practice Marketing to the Next Level?

MDJuly 17, 2015

Do you outsource medical billing or accounting functions at your medical practice?

Due to the increasing time constraints (thank you, ACA) on doctors, nurses and administrative staff, it’s a fact of life. And let’s be honest, once you partner with the right service providers, it’s one less headache to worry about.

Your reasons for outsourcing are probably because it is more cost-effective, faster, and so that the people who are really good at it can make it happen for you.

But what about your marketing, public relations?and advertising needs?

Unless you have a large practice, you probably don’t have someone in-house with specific medical marketing expertise in the New Jersey geo area that includes:

    • Social media expertise in healthcare (Facebook, LinkedIn, Twitter, Google+)
    • Building relationships with your “Raving Fan” patients to help increase patient referrals
    • Using simple and effective tools to increase your visibility to referring doctors
    • Contacts with local reporters and editors
    • Expert-level content skills to craft?patient testimonials and white papers about your medical expertise
    • Relationships with local organizations who would like to feature you as a guest speaker
    • 365 days-a-week ability to update your website and keep it fresh, exciting and educational

Social media management and marketing outsourcing are hugely beneficial to your private practice

Here at MPW HEALTH,?our services generally cost less than a part-time employee?and have BIG impact on clinic growth, whether you are located in Bergen County or Gloucester County, New Jersey.

Contact us at 732-617-9296 or info@www.wshgsh.cn and we’ll be happy to review your website, online presence and current marketing program at no cost. Then we can chat about your goals and how we can help achieve them–sooner rather than later.

Are you publishing your expertise on today’s news blogs?

June 16, 2015

How are New Jersey customers, clients, and patients finding you beyond word-of-mouth and traditional advertising?

blog signMy, how times are changing in the public relations arena. Digital technology has evolved to empower us to seek out a multitude of Internet relationships and publish our client’s news directly on their sites–no groveling to editors needed.

In fact, overworked, besieged editors welcome our ready-to-publish article submissions featuring our client’s expertise!?No longer reliant solely on journalists to tell our clients’ stories, we can circulate our own news, thank you very much.

Did we mention that editors readily accept this content, publish your news, including your name, business name, phone number and website link?

Some call this free advertising. We call it cost-effective MPW advertising.

Just take a look at the media sites listed on the banners on the left of our website?about 65% of them resulted from us creating content about our clients’ areas of expertise and offering it to topic-relevant websites or news sources ready to upload for their thousands of readers to enjoy.

Create one original article about a facet of your specialty and look at the remarkable distance this single effort can run?http://www.wshgsh.cn/2014/03/03/writing-one-article-in-your-specialty-can-reach-thousands-of-potential-clients/

Content, in all its manifestations, is the driving force behind our new way of generating awareness and offering news to the public.

Blogs, reallyblog

Bloggers are every bit as valuable as traditional journalists, and in many cases, they have broader and more specific reach–right to your target customer.

No longer a generation of diarists, bloggers are the new journalists, armed with press passes and thousands of fans and followers–who eagerly go on to “share” ?or “retweet” your content with their networks—and so on…

But, like all things in life, you have to be in it to win it.

Images courtesy of Stuart Miles and Renjith Krishnan at FreeDigitalPhotos.net.

One physician article, many national media placements

HuffPoLogoA hospital system here in central New Jersey has been one of our clients for many years. To support many of their high-profile doctors who are affiliated with the hospital, the public relations department will often work with the physicians to write topical health and wellness articles under the doctor’s name.

These informative and timely articles are then submitted to various media outlets.fox_news_logo_a_lyahoo-news-logo?Recently, we were assigned to write an article for a pediatrician focusing on surprising dangers in the home for young children.

Within a week, the article was published on several nationwide media outlets (the Huffington Post had more than 700 likes and 100+ shares in less than 24 hours…) and her informative and educational commentalive-science-logory was read by thousands?of people (hopefully lots of parents!).

Click on any of the publications above to read the physician commentary article featuring a New Jersey doctor.