Category Archives: social media nj

Small Business (SMB) Marketing Advice During COVID-19

By Stephanie Duncan, President, MPW Communications, Inc.

Last week, we shared specific, proactive marketing and public relations recommendations to our clients during the coronavius pandemic.

Everyone around the globe struggling to manage their businesses in these uncharted waters; one of our responsibilities is to help clients take action in ways that will not alienate customers but will bolster the value of their brands.

Other small business owners have asked us to share this information, which we are happy to share below for any small or mid-size business owner struggling to find a new path during this difficult time.

Since the onset of the crisis, MPW has participated in every COVID (CV) crisis management communication available.

Since 2013, MPW Communications has also subscribed to a membership-only PR think tank that leads the world in PR messaging.

After a 2-hour webinar with them today, I would like to (briefly) share brief snippets of their recommendations as this crisis progresses.

While some items may not apply directly to your brand, we hope it offers some insight into the evolving picture right now:

Marketing

* Until new CV cases in the US begin to decrease, there should be no self-promotion of any product/services. (As of today, they are escalating in every market.

When the curve begins to flatten, it is anticipated that the curve will trend upward again before a significant decrease begins.)

* The focus now is helping people for the greater good through the use of your product or service, at no charge, when feasible.

“Stand up now, so you will stand out when the crisis is over.”

* Communicate with helpful content related to CV, when possible or appropriate, on a continuous cycle. If not, share how your organization is contributing to help others directly affected by the crisis.

“Don’t retreat, reach out.”

PR/Media Relations

  • While you assume every journalist is writing about CV, there are many journalists looking for media that is not CV related–people need a break from the crisis.
  • There are stories to be placed.
  • Use caution in taking on thought leadership commentary on CV if this subject matter falls outside the parameters of your field of expertise.
  • Expand your thought leadership in your area of expertise. People are online now more than any time in recent history.
  • Developing online education resources about your expertise is in strong demand and will become ‘the new normal’ after the crisis.

Trends

People will soon tire of N and N (Netflix and newswires). They will hunger for learning about a topic that interests them or even taking steps to change their lives. Therefore, content will be king across all avenues.

“Don’t wait, create.”

Content Creation

Expand your thought leadership–
Reach out via blogs, eblasts, social media. Your outreach will be received at a higher level than at any time since 9/11.
At MPW, we are here to assist you in any way, even if it extends outside the parameters of our client agreement.
In addition, we thank you for your patience during times when we could not respond immediately.
As we move forward to the end of this challenge, we will continue to keep you updated with suggested CV marketing guidance.

“In the face of adversity comes opportunity.”

NJ Pain Management Doctor Featured on The Mighty

August 22, 2017

We are pleased to place our doctor client on The Mighty, a global patient-targeted chronic illness site for support and education with nearly one million followers.

Our client uses an FDA-cleared device to help patients overcome medication and treatment-resistant neuropathic pain.

The device manufacturer has no branded advertising, marketing plan or public relations support.

To overcome this obstacle, we developed a ‘start-up’ brand strategy for this Bergen County chiropractor which included soup to nuts:

  • Logo and brand ID
  • Website and blog
  • Social media profiles including Facebook, LinkedIn, Twitter, Google+
  • Expert content on topics related to alternative medicine/pain relief
  • Media outreach and public relations

Today, the doctor is a world-renowned expert on the use of the device and his success rate combatting several specific pain conditions.

He maintains a patient base from as far away as Australia, South Africa, South America, Western Europe, Canada and across the U.S.

If you’re ready to build your brand and reach more patients or customers, reach out to our MPW team at (732) 763-1866 or complete the eCard below and let us know how we can help.

New Jersey Doctors: Can New Patients Find You?

May 3, 2017

You can be the best doctor in the world, but if no one knows you are out there, how can you help them?

MPW specializes in reaching new patients for your medical specialty, so you can spend your time practicing medicine.

Call us to talk about your New Jersey medical practice needs at 732-617-9296.

Senior Living Community Client in NJ Featured on News 12

November 2016

When seniors (or their children) are seeking retirement community living, they are not just looking for a roof over their heads, they are looking for an inspired, lively environment where the resident will thrive.

Our retirement community client, located in Freehold, Monmouth County, accomplishes this goal like no other continuing care retirement community (CCRC) that we have ever seen.

We placed the executive director and a resident on News 12 to talk about their brand’s unique selling points (USPs) and why senior viewers should be flocking to their comprehensive lifestyle program at this flourishing senior living community.

It was a five-minute designated segment devoted entirely to their community’s merits. The segment featured the director’s expertise and the resident’s (the customer’s) obvious satisfaction with the product/service she had purchased.

Can we help you promote your business to customers here in New Jersey? Call us at (732) 763-1866 to talk about your brand’s business goals.

We’ll take the lead and make it happen, sooner than you expect.

 

 

 

 

The Power of Content for Your Private Medical Practice

November 5, 2015

Busy DoctorFor doctors, there are very few hours in the week available for private practice marketing. Sure, they would love to post important educational articles on their Facebook and Twitter feeds or share new research with medical colleagues on LinkedIn, but doing this takes a backseat to patient care (followed by the endless pile of paperwork, of course).

We help doctors manage Facebook, Twitter, YouTube and LinkedIn social media

That’s where MPW Communications can help–once you’re our client, our team’s first assignment is to become “experts” in your medical specialty.

Then we determine who your target patient is and create a plan to find them and help them get to know you.

Once this initial strategy is in place, we establish a multi-pronged strategy to position you as a “thought leader” in your area of medical expertise.

An emerging trend supporting this effort is collaborative articles that feature several doctors contributing content for one subject.

The media is seeking your medical content about pertinent healthcare topics (but you don’t have time to write it).

Here’s an example:

live-science-logoWe were honored to be part of an exciting new?LiveScience.com Health?educational commentary about the changing face of breast cancer treatment. The article is co-authored by four physician experts in the field of breast cancer prevention, diagnosis and treatment.

My team and I helped these doctors put this article together through interviews, including medical documentation and research, and producing 2,000 words into a professional publication format.

LiveScience.com has proven to be a?“feeder” publication to nationally-acclaimed news sources such as Huffington Post,
Fox News, Yahoo News, Everyday Health and other high-profile publication feeds which are read by just about everyone.

This particular document is especially valuable as it mentions / promotes the hospital with whom these doctors are affiliated, which will delight the PR team at the hospital who will also share the story through their local social media outlets and media contacts…

I want my voice to be heard in the healthcare area

If the time is right to have your voice heard, reach out to me directly at 732.763.1866 to discuss your medical practice’s marketing communications needs.

If it’s easier, complete the attached info below and I’ll be happy to contact you or set up a quick meeting.

Rest assured, the strategy we create will be tailored specifically for you and your medical practice’s growth goals.

So let’s chat.

Stephanie Duncan, Founder, MPW Communications, Inc.

Stephanie@www.wshgsh.cn

Are you publishing your expertise on today’s news blogs?

June 16, 2015

How are New Jersey customers, clients, and patients finding you beyond word-of-mouth and traditional advertising?

blog signMy, how times are changing in the public relations arena. Digital technology has evolved to empower us to seek out a multitude of Internet relationships and publish our client’s news directly on their sites–no groveling to editors needed.

In fact, overworked, besieged editors welcome our ready-to-publish article submissions featuring our client’s expertise!?No longer reliant solely on journalists to tell our clients’ stories, we can circulate our own news, thank you very much.

Did we mention that editors readily accept this content, publish your news, including your name, business name, phone number and website link?

Some call this free advertising. We call it cost-effective MPW advertising.

Just take a look at the media sites listed on the banners on the left of our website?about 65% of them resulted from us creating content about our clients’ areas of expertise and offering it to topic-relevant websites or news sources ready to upload for their thousands of readers to enjoy.

Create one original article about a facet of your specialty and look at the remarkable distance this single effort can run?http://www.wshgsh.cn/2014/03/03/writing-one-article-in-your-specialty-can-reach-thousands-of-potential-clients/

Content, in all its manifestations, is the driving force behind our new way of generating awareness and offering news to the public.

Blogs, reallyblog

Bloggers are every bit as valuable as traditional journalists, and in many cases, they have broader and more specific reach–right to your target customer.

No longer a generation of diarists, bloggers are the new journalists, armed with press passes and thousands of fans and followers–who eagerly go on to “share” ?or “retweet” your content with their networks—and so on…

But, like all things in life, you have to be in it to win it.

Images courtesy of Stuart Miles and Renjith Krishnan at FreeDigitalPhotos.net.

New logo, new year, same MPW quality

MPW LogoThank you to one of our ace graphic designers here in New Jersey, Dolly, who created a new logo for us–we decided six years was long enough for our original logo (we launched the company in 2008) .

It just feels good to freshen up the brand occasionally–it’s like getting a new car or painting the living room. Everything just feels a little brighter, a little more hip and creative.

Just like our team here at MPW ??

Is it time to give your own brand’s look a fresh coat of paint?

Welcoming Physiatrist Dr. Perry Herman to MPW

It is our pMPW_Communications logo_2013leasure to welcome New Jersey physiatrist Perry Herman, MD, to MPW Communications.

This is a very interesting medical specialty. ?Physiatrists specialize in non-surgical physical medicine and rehabilitation ?for patients who have been disabled as a result of a disease, condition, disorder, or injury. They diagnose, treat injuries and conditions in cooperation with the patient’s treatment team using non-surgical methods.

Physiatrists focus on?a personalized method of treatment to improve their patients’ quality of life. As a result, a patient’s recuperation involves every aspect of their lives.

Dr. Herman takes a holistic approach to pain management and healing. He specializes in patients dealing with neck and low back pain, orthopedic issues, scoliosis and fibromyalgia.

MPW will develop and implement a comprehensive marketing and public relations program around his expanding medical practice.

We look forward to working with this talented physician and his motivated medical team.

Writing one article in your specialty can reach thousands of potential clients

doctor hand at PC

(Client links included below):

In today’s Internet media arena, a single timely and interesting article can be placed in a variety of marketing avenues to increase visibility, boost your reputation and attract new clients or patients.

For example, if you are a physician marketing your private practice, a well-timed,?500-word article about a healthcare topic in ?your medical specialty can win placement in several areas and immediately be seen by thousands of viewers such as:

  • Your website blog
  • Your medical practice Facebook and Twitter pages
  • One or more AOL Patch site?blogs?in your target community
  • Local health and wellness sections of geo–targeted print publications.
  • External) blogs that focus on your topic (i.e. an article about alternative therapies for a chronic pain website).
  • For healthcare professionals, the marketing departments at affiliated hospitals are eager to publish doctor-authored content on their own multi-channel social media outlets!

Keep in mind, here at MPW, we use these channels — and many others.

Content is still king. If you need help getting the word out about your small business, you’ve come to the right place.

Stephanie Duncan featured in the Asbury Park Press today

Stephanie MPW_Asbury Park Press_FINAL3We could not find a better way to start a new week than to have Stephanie featured in the Business Section of the Asbury Park Press today. As most of you know, the APP has a fine reputation as the one and only long-standing daily newspaper here in central New Jersey. (Their business and investigative reporting pages are especially well-respected).

Stephanie’s down-to-earth perspective comes shining through in this Q and Q with the Business editor, Dennis Carmody. One of our long-time clients, Dr. Sowemimo, is shown with Stephanie.