We spend much of our day communicating why our clients’ services ?deserve your attention and patronage. On particularly good days, the national media will come calling to interview our clients. Dr. Michael Cooney, a longtime client, was interviewed recently for an article for Entrepreneur Magazine written by well-known healthcare writer, Lisa Evans.
Minutes after “Four Ways to Eliminate Back and Neck Pain at Work” hit the Internet, the doctor’s Twitter and Facebook pages, phones and emails went bananas.
It’s been just a few short hours since the online article went live; take a look at the social media sharing (located under the headline) which shows the number of people who have already “shared” ?this article with their own list of friends / followers (nearing 300 and counting) ?http://www.entrepreneur.com/article/228642
And everyone is happy: the article helps those of us stuck to our desks all day to avoid that constant pain in the neck; the writer has a reliable, high quality expert providing tips and advice; potential new patients discover Dr. Cooney and share his expertise with thousands of other people via their favorite social media sharing resource; and the doctor’s communications firm (that would be us) experiences some satisfaction in knowing new patients are going to discover this fantastic doctor.
It’s a good day here at MPW.
- We laughed (Giants and Eli win!);
- We cried (Madonna’s slow-mo 2012 dancing made us realize that we, too, are old);
- We mocked most of the commercials (except for the Dodge/Chrysler ad with Clint Eastwood that spoke to the real SB audience–all-American viewers–mainstream, middle-of-the-road, driving American-made cars;
- We danced salsa in honor of Mr. Cruz (but really because we won the soccer team football pool )
What were our business takeaways?
- You can try too hard with commercials and confuse people.
- You can work so hard to produce a ‘creative’ ad that will be the envy of competing agencies, but not actually benefit the client because the viewer didn’t understand the messaging.
Hey brand advertisers–did your agency spend your millions wisely? How did you feel immediately after your ad ran? Did it run at the right time during the programming? Did it make sense?
Bottom line–did it work–or didn’t it?
It is?with great pleasure we announce our new partnership?with a medical practice who will be the first medical treatment center in New Jersey to offer FDA-approved Calmare Pain Therapy treatment technology to help patients living with chronic pain. This technology is somewhat new in the US and?already?earning positive reviews from patients. The technology will help patients dealing with cancer and related treatment, MS, diabetes, phantom limb syndrome, diabetes pain and several other diseases.
MPW will be writing content for the website, hosted by WordPress, overseeing social media outreach to patients and physicians, and creating a big stir of interest on the PR front.
We love this client already. They are aggressive, smart and ready to help people with their pain. We are honored to partner with Rutherford Allied Medical Group.
Here is just a snippet of why we can help doctors with their practice’s?marketing and public relations:
Today, we? secured a speaking opportunity for one of our pediatrician clients. He’ll be presenting a 15-minute (“no PowerPoint, please, just talk to our audience of 200 pregnant women…”) talk called, “Bringing Baby Home,” during a panel presentation at a regional hospital Baby Fair.
1) Helping new mothers know what to expect and how to cope with bringing a new baby home for the first time;
2) Sharing medical advice and personal expertise to 200 potential patients who probably have not secured their pediatrician yet.
Good for new parents, good for baby, good for the pediatrician.
We’re writing it all this week:
- media pitches
- senior residential community marketing newsletters? —we dig seniors)
- web content
- annual report for cancer care
- press releases about an upcoming event
- commentaries for board members
- Physician?marketing articles
And it’s only Monday.?? BRING IT ON!
It’s a busy week as our physician clients ramp up for Fall print and web placements with their commentaries highlighting their specialities. This week, we’re writing about :
- *Fall 2009 Flu Prevention Preparation
*New Treatments for Urinary Incontinence
*Minimally Invasive Gastric Bypass Options
*Total Knee and Hip Replacement Advances
Suffice it to say, our knees and hips now hurt, we’re hungry and have to dash to the restroom….
We know what you are going to say. Print is dead. Well, it’s fighting for its life, for sure. But there is free advertising to be had for fine doctors and dentists everywhere.?Print pubs all publish?a Health and Wellness pull out section, weekly at the dailies and monthly at the weeklies, generally.
After?newspapers have?laid out?their ads, they have content space to fill with articles and images. This is where?your Physician Commentary comes in. Newspapers used to subscribe to national news services?who would?supply “canned” news articles to use as “filler” content (around those ads). ?But these subscriptions are expensive.
An editor told me today she would welcome articles written by local doctors/dentists/clinician pros?discussing relevant healthcare topics. She said, “I’ll even let them include their address and phone numbers at the bottom of the article.” Cost? $0.? Advertising dollar value to doctors and dentists trying to build their patient bases? (We can’t say priceless, but you get it).
So much of what we create for our clients these days is the simple stuff. These commentaries?can enjoy very?loooonnngggg shelf lives and be utilized in so many additional ways–website content, office and health fair handouts…
We specialize in Physician Commentaries. MPW will:
- ?research and write your articles (under?your byline)
- find/place targeted media resources (some are web-based, of course)
- get your?name, practice address, website & phone number in print.
For most clients, we produce about 6-12 consumer healthcare articles per year.
At last, I took some time to update my LinkedIn profile.?As I am the fearless leader at MPW, I thought perhaps this historical summary of my background might prove useful.
Now on to Facebook, Plaxo, Twitter…
Wishing you at least a few minutes to enjoy this priceless summer evening.